Marketing research : international student version by David A. Aaker, V. Kumar, Robert P. Leone and George S. Day

Material type: Text

TextLanguage: English Publication details: New Delhi: John Wiley and Sons Inc 2016Edition: 11th edDescription: xiv, 647p., app., glos., ind. 26 cm x 21 cmISBN:

9788126563531

Subject(s):

brand customer
global innovation
public policy

DDC classification:

658.83 MAR

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.83 MAR (Browse shelf(Opens below))		Available		16767

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