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Marketing strategy by Subhash C. Jain
Material type:
TextLanguage: English Publication details: New Delhi: Cengage Learning India Pvt. Ltd 2004Description: 673p., ind. 24 cm x 18 cmISBN: - 9788131505434
- distribution strategies
- global market strategies
- market strategies
- marketing strategy concept
- organizational structure
- pricing strategies
- product strategies
- promotion strategies
- strategic analysis
- strategic capabilities
- strategic direction
- strategic tools
- strategy control
- strategy formulation
- strategy imlementation
- 658.8 JAI
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 JAI (Browse shelf(Opens below)) | Available | 7936 |
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