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Competitive strategy for media firms : strategic and brand management in changing media markets by Sylvia M. Chan Olmstead
Material type:
TextLanguage: English Publication details: New Jersey: Lawrence Erlbaum Associates, Inc. 2006Description: xiv, 242p., ind. 23 cm x 15 cmISBN: - 0805862110
- brand management for media firms
- brand name products
- broadband communications market
- broadcasting
- enhanced television market
- global media conglomerates
- international strategy for media firms
- management
- marketing
- multichannel media industry
- strategic management for media firms
- strategy and competition in the new broadcast industries
- 384.54 OLM
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 384.54 OLM (Browse shelf(Opens below)) | Available | 9335 |
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