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1.
Marketing insights and outrages by Drayton Bird by
  • Bird, Drayton
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2000
Availability: Items available for loan: KEIC (1)Call number: 658 BIR.

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2.
Why not? : how to use everyday ingenuity to solve problems big and small by Barry Nalebuff and Ian Ayres by
  • Nalebuff, Barry
  • Ayres, Ian
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2003
Availability: Items available for loan: KEIC (1)Call number: 153.43 NAL.

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3.
Buy-in : saving your good idea from being shot down by John P. Kotter and Lorne A. Whitehead by
  • Kotter, John P
  • Whitehead, Lorne A
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2010
Availability: Items available for loan: KEIC (1)Call number: 650.1 KOT.

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