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1.
Consumer behaviour and marketing action by Henry Assael by
  • Assael, Henry
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Cincinnati: South Western College Publishing 1998
Availability: Items available for loan: KEIC (2)Call number: 658.8342 ASS, ...

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2.
Consumer Behaviour by Peter D. Bennett and Harold H. kassarjian by
  • Bennett, Peter D
  • Kassarjian, Harold H
Series: Prentice-Hall Foundations of Marketing Series
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice - Hall India Pvt Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8342 BEN.

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