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Marketing strategy and competitive positioning by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud
Material type:
TextLanguage: English Publication details: Prentice Hall International: Pearson Education Limited 2009Edition: 4th edDescription: xviii, 614p., ind., ref. 24 cm x 18 cmISBN: - 9788131727997
- changing market environment
- competing through innovation
- competing through superior service and customer relationships
- competing through the new marketing mix
- competitive market analysis
- competitive positioning strategies
- competitor analysis
- corporate social responsibility
- creating sustainable competitive advantage
- customer analysis
- forecasting future demand and market requirements
- identifying current and future competitive positions
- implementing the strategy
- market led strategic management
- marketing management
- marketing strategy
- segmentation and positioning principles
- segmentation and positioning research
- selecting market targets
- strategic alliances and networks
- strategic customer management
- strategic customer management
- strategic marketing planning
- strategy implementation and internal marketing
- target marketing
- twenty first century marketing
- understanding the organisational resource base
- 658.8 HOL
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.8 HOL (Browse shelf(Opens below)) | Available | 10023 |
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