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1.
Marketing's powerful weapon : point of purchase advertising by
  • Lijenwall, Robert (ed.)
  • Maskulka, James (ed.)
Material type: Text Text
Publication details: Washington: Point of Purchase Advertising Internation, 2001
Availability: Items available for loan: KEIC (1)Call number: 659.157 MAR.

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2.
Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success by Rick Deherder and Dick Blatt by
  • Deherder, Rick
  • Blatt, Dick
Material type: Text Text
Language: English
Publication details: New Jersy: FT Press 2011
Availability: Not available: KEIC: Checked out (1).

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