Internet marketing and e-commerce by Ward A. Hanson and Kirthi Kalyanam

By:

Hanson, Ward A

Contributor(s):

Kalyanam, Kirthi

Material type: Text

TextLanguage: English Publication details: Australia: Thomson South-Western 2007Edition: Indian edDescription: xiii, 642p., glos., ref., ind. 24 cm x 19 cmISBN:

8131502252

Subject(s):

b2b e-commerce
consumer channels
creating commitment
credibility
digital world
electronic commerce
individuals online
internet marketing
internet retailing
network
online branding
online research
pricing in an online world
traffic building
web business models

DDC classification:

658.84 HAN

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.84 HAN (Browse shelf(Opens below))		Available		6750

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