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1.
Financial marketing and communications by Karin Newman by
  • Newman, Karin
Material type: Text Text
Language: English
Publication details: East Sussex: Holt, Rinehart and Winston Ltd. 1984
Availability: Items available for loan: KEIC (1)Call number: 332.07 NEW.

2.
Taking sides : clashing views on controversial issues in mass media and society by
  • Alexander, Alison (ed.)
  • Hanson, Jarice (ed.)
Edition: 7th ed.
Material type: Text Text
Publication details: Guilford: McGraw-Hill, 2003
Availability: Items available for loan: KEIC (1)Call number: 320.23 TAK.

3.
AOL.COM : how Steve Case beat Bill Gates, nailed the netheads, and made millions in the war for the Web by Kara Swisher by
  • Swisher, Kara
Material type: Text Text
Language: English
Publication details: New: Vistaar Publications 1998
Availability: Items available for loan: KEIC (1)Call number: 338.7 SWI.

4.
Tha AMA handbook of marketing for the service industries by
  • Congram, Carole A. (ed.)
Material type: Text Text
Publication details: New York: American Management Association 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 AMA.

5.
Net worth : shaping markets when customers make the rules by John Hagel III and Marc Singer by
  • Hagel, John
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8002854678 HAG.

6.
Knowledge management in the service sector by
  • Rao, N. Janardhan (ed.)
  • Kumar, Deepak (ed.)
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press, 2007
Availability: Items available for loan: KEIC (1)Call number: 658.575 KNO.

7.
Services marketing : the Indian experience by
  • Shankar, Ravi (ed.)
Material type: Text Text
Publication details: Delhi: Manas Publications 1993
Availability: Items available for loan: KEIC (1)Call number: 658.804 SER.

8.
The four : the hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway by
  • Galloway, Scott
Material type: Text Text
Language: English
Publication details: London: Corgi Books -Penguin Books 2018
Availability: Items available for loan: KEIC (1)Call number: 338.47004 GAL.

9.
The four : the hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway by
  • Galloway, Scott
Material type: Text Text
Language: English
Publication details: London: Penguin Books 2017
Availability: Not available: KEIC: Lost (1).

10.
World without mind : the existential threat of big tech by Franklin Foer by
  • Foer, Franklin
Material type: Text Text
Language: English
Publication details: London: Random House Business Books 2017
Availability: Items available for loan: KEIC (1)Call number: 303.483 FOE.

11.
E-government : the science of the possible by J Satyanarayana by
  • Satyanarayana, J
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India 2014
Availability: Items available for loan: KEIC (1)Call number: 352.380285 SAT.

12.
Infa press and advertisers yearbook 1995 by INFA
Edition: 30th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: INFA Publications 1995
Availability: Items available for loan: KEIC (1)Call number: 659.10292 PRE.

13.
Infa press and advertisers yearbook 1996 - 97 by INFA
Edition: 31st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: INFA Publications 1996
Availability: Items available for loan: KEIC (1)Call number: 659.10292 PRE.

14.
Infa press and advertisers yearbook 1997 - 98 by INFA
Edition: 32nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: INFA Publications 1998
Availability: Items available for loan: KEIC (1)Call number: 659.10292 PRE.

15.
Infa press and advertisers yearbook 2000 - 2001 by INFA
Edition: 33rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: INFA Publications 2000
Availability: Items available for loan: KEIC (1)Call number: 659.10292 PRE.

16.
Press and advertisers year book 1992-93 by INFA Publications
Edition: 29th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Infa Publications 1993
Availability: Items available for loan: KEIC (1)Call number: 659.10292 PRE.

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