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1.
Blueprints for innovation : how creative processes can make you and your company more competitive by Charles Wayne Prather and Lisa K Gundry by
  • Prather, Charles Wayne
  • Gundry, Lisa K
Series: AMA management briefing
Material type: Text Text
Language: English
Publication details: New York: American Management 1995
Availability: Items available for loan: KEIC (1)Call number: 658.403 PRA.

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2.
Brand relevance : making competitors irrelevant by David A. Aaker by
  • Aaker, David A
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey - Bass 2011
Availability: Items available for loan: KEIC (1)Call number: 658.827 AAK.

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