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International marketing by Ogenyi Omar
Material type:
TextLanguage: English Publication details: New York: Palgrave Macmillan 2009Description: xxvi, 518p., ind. 25 cm x 19 cmISBN: - 9781403900685
- brand
- decisions
- distribution
- ethics
- export marketing
- exporting
- importing
- integrated international marketing communications
- international business to business marketing
- international channels
- internet
- logistic management
- market selection decisions
- marketing
- marketing environment
- marketing information
- marketing strategies
- operations
- planning
- product
- research process
- retail internationalization
- 658.84 OMA
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.84 OMA (Browse shelf(Opens below)) | Available | 8036 |
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