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1.
The power of cult branding : how 9 magnetic brands turned customers into loyal followers (and yours can, too !) by Matthew W. Ragas and Bolivar J. Bueno by
  • Ragas, Matthew W
  • Bueno, Bolivar J
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Prima Publishing 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 RAG.

2.
The idea factory : Bell Labs and the great age of American innovation by Jon Gertner by
  • Gertner, Jon
Material type: Text Text
Language: English
Publication details: New York: Penguin 2012
Availability: Items available for loan: KEIC (1)Call number: 384 GER.

3.
Return to the little kingdom : steve jobs, the creation of apple, and how it changed the world by Michael Moritz by
  • Moritz, Michael
Material type: Text Text
Language: English
Publication details: London: Duckworth Overlook 2011
Availability: Items available for loan: KEIC (1)Call number: 338.76100164 MOR.

4.
Originals : how non-conformists change the world by Adam M Grant by
  • Grant, Adam M
Material type: Text Text
Language: English
Publication details: London: WH Allen 2016
Availability: Items available for loan: KEIC (1)Call number: 658.4063 GRA.

5.
Indian innovators : 20 brilliant thinkers who are changing India by Akshat Agrawal by
  • Agrawal, Akshat
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2017
Availability: Items available for loan: KEIC (1)Call number: 609.2254 AGR.

6.
Invention : a life by
  • Dyson, James
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Simon and Schuster 2021
Availability: Items available for loan: KEIC (1)Call number: 609.2, DYS.

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