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The new strategic brand management : creating and sustaining brand equity long term by Jean-Noel Kapferer

By: Material type: TextTextLanguage: English Publication details: London: Kogan Page India Private Limited 2004Description: xiv, 497p., bib., ind. 24 cm x 18 cmISBN:
  • 8175542918
Subject(s): DDC classification:
  • 658.827 KAP
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Holdings
Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 658.827 KAP (Browse shelf(Opens below)) Available 13262
Books KEIC 658.827 KAP (Browse shelf(Opens below)) Available 13263
Books KEIC 658.827 KAP (Browse shelf(Opens below)) Available 13264
Books KEIC 658.827 KAP (Browse shelf(Opens below)) Available 13265
Books KEIC 658.827 KAP (Browse shelf(Opens below)) Available 5379

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