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1.
Economic decisions for consumers by Don R. Leet and Joann Driggers by
  • Leet, Don R
  • Driggers, Joann
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: : MaCmillan Publishing Company 1990
Availability: Items available for loan: KEIC (1)Call number: 640.73 LEE.

2.
The marketing imagination by
  • Levitt, Theodore
Edition: expanded ed.
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1986
Availability: Items available for loan: KEIC (3)Call number: 658.8 LEV, ... Not available: KEIC: Lost (1).

3.
Common sense business : starting, operating, and growing your small business--in any economy by Steve Gottry, foreword by Ken Blanchard by
  • Gottry, Steve
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers 2005
Availability: Items available for loan: KEIC (1)Call number: 658.022 GOT.

4.
The innovator's dilemma : when new technologies cause great firms to fail by Clayton M. Christensen by
  • Christensen, Clayton M
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 CHR. Not available: KEIC: Pending hold (1).

5.
Rural marketing : concepts and practices by Balram Dogra and Karminder Ghuman by
  • Dogra, Balram
  • Ghuman, Karminder
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.81734 DOG.

6.
Strategic marketing : a European approach by Jean-Jacques Lambin by
  • Lambin, Jean-Jacques
Series: Marketing for professionals series
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8094 LAM.

7.
Essentials of new product management by Glen L. Urban, John R. Hauser and Nikhilesh Dholakia by
  • Urban, Glen L
  • Dholakia, Nikhilesh
  • Hauser, John R
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 1987
Availability: Items available for loan: KEIC (1)Call number: 658.575 URB.

8.
Marketing management: planning implementation and control - the Indian context by V S Ramaswamy, S Namakumari by
  • Ramaswamy, V. S
  • Namakumari, S
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Limited 1995
Availability: Items available for loan: KEIC (1)Call number: 658.802 RAM.

9.
Marketing management: planning implementation and control - the Indian context by V S Ramaswamy, S Namakumari by
  • Ramaswamy, V. S
  • Namakumari, S
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Limited 1990
Availability: Items available for loan: KEIC (16)Call number: 658.802 RAM, ... Not available: KEIC: Lost (1).

10.
Retailing : critical concepts : the evolution and development of retailing : Vol. 1 by
  • Findlay, Anne M. (ed.)
  • Sparks, Leigh (ed.)
Material type: Text Text
Publication details: London: Routledge, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.87 RET.

11.
Brand rejuvenation : how to protect, strengthen and add value to your brand to prevent it from ageing by Jean-Marc Lehu ; translated by Anglia Translations by
  • Lehu, Jean-Marc
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 LEH.

12.
Service management by Harvard Business Review
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1991
Availability: Items available for loan: KEIC (1)Call number: 658.804 SER.

13.
Web analytics demystified by Eric T. Peterson by
  • Peterson, Eric T
Material type: Text Text
Language: English
Publication details: Itali: Celilo Group Media and CafePress 2004
Availability: Items available for loan: KEIC (1)Call number: 006 PET .

14.
Pro logo by Chevalier Michel and Mazzalovo Gerald by
  • Chevalier, Michel
  • Mazzalovo, Gerald
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 CHE.

15.
Ted levitt on marketing by Theodore Levit by
  • Levit, Theodore
Series: A Harvard business review paperback series
Material type: Text Text
Language: English
Publication details: : Hardvard Business Review Book 2006
Availability: Items available for loan: KEIC (3)Call number: 658.8 LEV, ...

16.
Information communication technologies and emerging business strategies by Shenja Van Der Graaf and Yuichi Washida by
  • Graaf, Shenja Van Der
  • Washida, Yuichi
Material type: Text Text
Language: English
Publication details: Hershey: Idea Gruop Publishing 2007
Availability: Items available for loan: KEIC (1)Call number: 658.872 GRA.

17.
Emotionally durable design : objects, experiences, and empathy by Jonathan Chapman by
  • Chapman, Jonathan
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.5752 CHA.

18.
Product lifecycle management by Antti Saaksvuori and Anselmi Immonen by
  • Saaksvuori, Antti
  • Immonen, Anselmi
Material type: Text Text
Language: English
Publication details: New York: Spinger 2004
Availability: Items available for loan: KEIC (1)Call number: 658.5 SAA.

19.
Marketing management : analysis, planning, implementation and control by Philip Kotler by
  • Kotler, Philip
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (4)Call number: 658.802 KOT, ...

20.
Principles of marketing (with CD) by Philip Kotler and Gary Armstrong by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

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