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1.
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The customer loyalty solution : what works and what doesn't in customer loyalty programs by Arthur Middleton Hughes by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2003
Availability: Items available for loan: KEIC (1)Call number: 658.84 HUG.

2.
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Build your customer strategy : a guide to creating profitable customer relationships by James G. Barnes by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2006
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAR.

3.
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Marketing insights and outrages by Drayton Bird by
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2000
Availability: Items available for loan: KEIC (1)Call number: 658 BIR.

4.
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Customer loyalty : how to earn it how to keep it by Jill Griffin foreword by Robert T. Herres by Series: The Jossey Bass business and management series
Edition: Rev. ed.
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey Bass 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 GRI.

5.
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Marketing excellence : winning companies reveal the secrets of their success by Hugh Burkitt and John Zealley by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India (P) Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 BUR.

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