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1.
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The customer loyalty solution : what works and what doesn't in customer loyalty programs by Arthur Middleton Hughes by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2003
Availability: Items available for loan: KEIC (1)Call number: 658.84 HUG.

2.
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Response : The complete guide to profitable direct marketing by Lois K. Geller by
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.84 GEL.

3.
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Customer relationship management : a database approach by V. Kumar and Werner J. Reinar by
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.812 KUM.

4.
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Steal these ideas! : marketing secrets that will make you a star by Steve Cone by
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 CON.

5.
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Scoring points : how Tesco continues to win customer loyalty by Terry Hunt, Clive Humby with Tim Phillips by
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2007
Availability: Items available for loan: KEIC (2)Call number: 658.812 HUM, ...

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