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	1.	Business marketing strategy : cases, concepts and applications by V. Kasturi Rangan, Benson P. Shapiro and Rowland T. Moriarty by Rangan, Kasturi V Moriarty, Rowland T Shapiro, Benson P Material type: Text Language: English Publication details: Chicago: Irwin 1995 Availability: Items available for loan: KEIC (1)Call number: 658.802 RAN. Place hold Add to cart (remove)
	2.	Marketing management : planning, implementation and control : global perspective Indian context by V S Ramaswamy and S Namakumari by Ramaswamy, V.S Namakumari, S Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Macmillan India Ltd 2002 Availability: Items available for loan: KEIC (1)Call number: 658.8 RAM. Place hold Add to cart (remove)
	3.	Selecting the right products and services by David Parmerlee by Parmerlee, David Material type: Text Language: English Publication details: Illinois: NTC Business Books 1993 Availability: Items available for loan: KEIC (1)Call number: 658.800285 PAR. Place hold Add to cart (remove)
	4.	Innovation, product development and commercialization : case studies and key practices for market leadership by Dariush Rafinejad by Rafinejad, Dariush Material type: Text Language: English Publication details: Fort Lauderdale: J.RossPublishing Inc. 2007 Availability: Items available for loan: KEIC (1)Call number: 658.503 RAF. Place hold Add to cart (remove)
	5.	Managing Indian brands : marketing concepts and strategies by S. Ramesh Kumar by Kumar, Ramesh S Material type: Text Language: English Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2001 Availability: Items available for loan: KEIC (1)Call number: 658.827 KUR. Place hold Add to cart (remove)
	6.	Managing Indian brands : marketing concepts and strategies by S. Ramesh Kumar by Kumar, Ramesh S Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Vikas Publishing House Pvt. Ltd, 2003 Availability: Items available for loan: KEIC (3)Call number: 658.827 KUM, ... Place hold Add to cart (remove)
	7.	The product manager's handbook (with CD) by Linda Gorchels by Gorchels, Linda Edition: 3rd ed. Material type: Text Language: English Publication details: New York: The Mcgraw-Hill Companies, Inc. 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8 GOR. Place hold Add to cart (remove)
	8.	Harvard business review on crisis management by Harvard Business Review [HBR] Series: The Harvard business review paperback Material type: Text Language: English Publication details: Boston: Harvard Business School Press 2000 Availability: Items available for loan: KEIC (1)Call number: 658.4056 HAR. Place hold Add to cart (remove)
	9.	Product marketing for technology companies by Mark Butje by Butje, Mark Material type: Text Language: English Publication details: New Delhi: Elsevier India Private Limited 2008 Availability: Items available for loan: KEIC (1)Call number: 658.575 BUT. Place hold Add to cart (remove)

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