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The AMA handbook for managing business to business marketing communications by J. Nicholas De Bonis and Roger S. Peterson by
  • De Bonis, J. Nicholas
  • Peterson, Roger S
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8 DEB.

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2.
Advertising and promotion : an IMC approach by Terence A. Shimp by
  • Shimp, Terence A
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd.;India 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI.

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3.
Integrated marketing communications in advertising and promotion by Terence A. Shimp by
  • Shimp, Terence A
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Cengage Learning India Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.8 SHI.

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