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1.
Beyond consumer marketing : sectoral marketing and emerging trends by J. S. Panwar by
  • Panwar, J. S
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8340954 PAN.

2.
Analysis for strategic marketing by Vithala R. Rao and Joel H. Steckel by
  • Rao, Vithala R
  • Steckel, Vithala Joel H
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley (Indian) Pvt. Ltd. 2006
Availability: Items available for loan: KEIC (4)Call number: 658.801 RAO, ... Not available: KEIC: Lost (1).

3.
International marketing : analysis and strategy by Sak Onkvisit and John J. Shaw by
  • Onkvisit, Sak
  • Shaw, John J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc 1998
Availability: Items available for loan: KEIC (2)Call number: 658.84 ONK, ...

4.
Marketing strategy and competitive positioning by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud by
  • Holley, Graham
  • Nicoulaud, Brigitte
  • Piercy, Nigel F
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Prentice Hall International: Pearson Education Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 HOL.

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