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1.
Strategic marketing management cases (With Floppy) by David W. Cravens, Charles W. Lamb and Victoria L. Crittenden by
  • Cravens, David W
  • Crittenden, Victoria L
  • Lamb, Charles W
Series: The Irwin/MGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Boston: Irwin McGraw-Hill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 CRA.

2.
The winning streak : Britain's top companies reveal their formulas for success by Walter Goldsmith and David Clutterbuck by
  • Goldsmith, Walter
  • Clutterbuck, David
Material type: Text Text
Language: English
Publication details: London: Weidenfeld and Nicolson Limited 1984
Availability: Items available for loan: KEIC (1)Call number: 658.00722 GOL.

3.
Store wars : the battle for mindspace and shelfspace by Judith Corstjens and Marcel Corstjens by
  • Corstjens, Judith
  • Corstjens, Marcel
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 COR.

4.
Market driven organization : understanding, attracting, and keeping valuable customers by George S. Day by
  • Day, George S
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8 DAY.

5.
Developing a market orientation by
  • Deshpande, Rohit (ed.)
Material type: Text Text
Publication details: Thousand Oaks: Sage Publications, 1999
Availability: Items available for loan: KEIC (1)Call number: 658.83 DEV.

6.
Marketing management for nonprofit organizations by Adrian Sargeant by
  • Sargeant, Adrian
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Oxford University Press 2009
Availability: Items available for loan: KEIC (1)Call number: 658.0480688 SAR.

7.
Enduring success : what top companies do differently by Frank Bailom, Kurt Matzler and Dieter Tschemernjak by
  • Bailom, Frank
  • Matzler, Kurt
  • Tschemernjak, Dieter
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 658.409 BAI.

8.
Logistics and retail management : emerging issues and new challenges in the retail supply chain by
  • Fernie, John (ed.)
  • Sparks, Leigh (ed.)
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi: Kogan Page India 2009
Availability: Items available for loan: KEIC (1)Call number: 658.87 LOG.

9.
Marketing strategy : the difference between marketing and markets by Paul Fifield by
  • Fifield, Paul
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Oxford: Elsevier 2007
Availability: Items available for loan: KEIC (1)Call number: 658.802 FIF.

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