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1.
Advanced marketing strategy : phenomenon, analysis, and decisions by Glen L. Urban and Steven H. Star by
  • Urban, Glen L
  • Star, Steven H
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.802 URB.

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2.
Media economics, concepts and issues by Robert G. Picard by
  • Picard, Robert G
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1989
Availability: Items available for loan: KEIC (1)Call number: 338.4730223 PIC.

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3.
Consumer behaviour : applications in marketing by Robert East, Malcolm Wright and Marc Vanhuele by
  • East, Robert
  • Vanhuele, Marc
  • Wright, Malcolm
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8342 EAS.

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