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What sticks : Why most advertising fails and how to guarantee yours succeeds by Rex Briggs and Greg Stuart
Material type:
TextLanguage: English Publication details: Chicago: Kaplan Publishing 2006Description: xxi, 275p., app., notes, ind. 24 cm x 16 cmISBN: - 9781419584336
- across consumer touchpoints
- advertising
- advertising fix
- knowledge storehouses
- marketing
- marketing campaign
- marketing culture that resists change
- marriage between advertising
- media Optimization
- media psychology
- motivations and your customers' needs
- organisational challenges for advertising
- segmentation and positioning
- 658.84 GRE
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.84 GRE (Browse shelf(Opens below)) | Available | 6824 |
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