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1.
Marketing research: methodological foundations Gilbert A. Churchill Jr. by
  • Churchill, Jr. Gilbert A
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The Dryden Press 1987
Availability: Items available for loan: KEIC (3)Call number: 658.83 CHU, ...

2.
Marketing financial services by Mary Ann Pezzullo by
  • Pezzullo, Mary Ann
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd. 1998
Availability: Items available for loan: KEIC (2)Call number: 332.10688 PEZ, ...

3.
International marketing research by C. Samuel Craig and Susan P. Douglas by
  • Craig, C. Samuel
  • Douglas Susan P
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons, Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.83 CRA.

4.
Direct and database marketing by Greame McCorkell by
  • McCorkell, Greame
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 MCC.

5.
The market research audit by Christopher West by
  • West, Christopher
Series: The portfolio of marketing audits
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge Strategy Publications 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 POR.

6.
Marketing research by S. L. Gupta by
  • Gupta, S. L
Material type: Text Text
Language: English
Publication details: New Delhi: Excel Books 2003
Availability: Items available for loan: KEIC (1)Call number: 658.83 GUP.

7.
Rural marketing : text and cases by C. S. G. Krishnamacharyulu and Laitha Ramakrishnan by
  • Krishnamacharyulu, C. S. G
  • Ramakrishnan, Laitha
Material type: Text Text
Language: English
Publication details: New Delhi: Person Education (Singapore) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.81734 KRI.

8.
Readings in marketing management by Venkatakrishna V Bellur and Harold W Berkman by
  • Bellur, Venkatakrishna V
  • Berkman, Harold W
Material type: Text Text
Language: English
Publication details: Mumbai: Himalaya Publishing House 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8 BEL.

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