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New age marketing : emerging realities
Material type:
TextPublication details: New Delhi: Excel Books 2008Description: xxvi, 838p. 24 cm x 18 cmISBN: - 9788174465870
- age and gender as determinant of opinion leadership
- consumer decision making styles in shopping malls
- empirical study
- ethics in marketing
- impact of globalisation on marketing of tea by Indian exporters
- implementation of CRM in banking
- knowledge management
- marketing and technology
- marketing innovation as a business strategy
- marketing metrics
- neural network data mining in retail industry
- value creation and delivery
- 658.8 NEW
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 NEW (Browse shelf(Opens below)) | Available | 12220 | ||
| Books | KEIC | 658.8 NEW (Browse shelf(Opens below)) | Available | 9380 |
2011-03-05
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