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1.
Services marketing by Govind Apte by
  • Apte, Govind
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8 APT.

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2.
Competitive marketing : a strategic approach by John O'shaughnessy by
  • O'shaughnessy, John
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 1992
Availability: Items available for loan: KEIC (1)Call number: 658.8 OSH.

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