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Reverse psychology marketing : the death of traditional marketing and the rise of the new pull game by Indrajit Sinha and Thomas Foscht by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 658.80019 SIN.

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Gendered marketing by Series: Gendered management
Publication details: Cheltenham Edward Elgar Publishing 2022
Availability: Items available for loan: KEIC (1)Call number: 658.8, MAC.

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