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1.
Marketology : how people shape them and they shape us by Ray Fisman and Tim Sullivan by
  • Fisman, Ray
  • Sullivan, Tim
Material type: Text Text
Language: English
Publication details: London: John Murray Learning 2016
Availability: Items available for loan: KEIC (1)Call number: 658.8 FIS.

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2.
The marketing whitebook 2014-15 by Business World
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Business World, GBN Media Pvt. Ltd. 2014
Availability: Items available for loan: KEIC (2)Call number: 658.8 MAR, ...

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