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1.
Building global biobrands : taking biotechnology to market by Francoise Simon and Philip Kotler foreword by Kevin Sharer by
  • Simon, Francoise
  • Kotler, Philip
Material type: Text Text
Language: English
Publication details: New York: Free Press 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8096606 SIM.

2.
Promiscuous customers : invisible brands by Michael Bayler and David Stoughton by
  • Bayler, Michael
  • Stoughton, David
Material type: Text Text
Language: English
Publication details: Oxford: Capstone Publishing 2002
Availability: Items available for loan: KEIC (1)Call number: 658.05467821 BAY.

3.
E marketing : improving marketing effectiveness in a digital world by Malcolm McDonald and Hugh Wilson by
  • McDonald, Malcolm
  • Wilson, Hugh
Material type: Text Text
Language: English
Publication details: New Delhi: Addison Wesley Longman Pte. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 MCD.

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