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1.
Handbook of relationship marketing by
  • Sheth, Jagdish N. (ed.)
  • Parvatiyar, Atul (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 HAN.

2.
Cadbury's purple reign : the story behind chocolate's best loved brand by John Bradley by
  • Bradley, John
Material type: Text Text
Language: English
Publication details: West Susex: John Wiley and Sons, Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8 BRA.

3.
Global bollywood : travels of hindi song and dance by
  • Gopal, Sangita (ed.)
  • Moorti , Sujata (ed.)
Material type: Text Text
Publication details: New Delhi: Orient Blackswan Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 791.430954 GLO.

4.
Case studies in consumer behaviour by
  • Kumar, S. Ramesh (ed.)
Material type: Text Text
Publication details: New Delhi: Dorling Kindersley (India) Pvt Ltd., 2011
Availability: Items available for loan: KEIC (1)Call number: 658.843 CAS.

5.
India reloaded : inside India's resurgent consumer market by Dheeraj Sinha by
  • Sinha, Dheeraj
Material type: Text Text
Language: English
Publication details: Chennai: Westland Ltd. 2015
Availability: Items available for loan: KEIC (1)Call number: 658.83430954 SIN.

6.
Tested advertising methods by John Caples by
  • Caples, John
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Bombay: D.B. Taraporevala sons and Co. Pvt. Ltd. 1985
Availability: Items available for loan: KEIC (1)Call number: 659.132 CAP.

7.
Tested advertising methods by John Caples and Revised By Fred E. Hahn by
  • Caples, John
Edition: 5th ed., rev
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1997
Availability: Not available: KEIC: Lost (1).

8.
Lilliput land: How small is driving India's mega consumption story by
  • Bijapurkar, Rama
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurugram, Penguin Random House: 2024
Availability: Items available for loan: KEIC (1)Call number: 658.812 BIJ.

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