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	1.	Feeling and form : a theroy of art developed from philosophy in a new key by Susanne K. Langer by Langer, Susanne K Material type: Text Language: English Publication details: New York: Charles Scribner's Sons 1953 Availability: Items available for loan: KEIC (1)Call number: 153 LAN. Place hold Add to cart (remove)
	2.	Predicting market success : new ways to measure customer loyalty and engage customers with your brand by Robert Passikoff by Passikoff, Robert Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons, Inc. 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8343 PAS. Place hold Add to cart (remove)
	3.	All consumers are not created equal : the differential marketing strategy for brand loyalty and profits by Garth Hallberg foreword David Ogilvy by Hallberg, Garth Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1995 Availability: Items available for loan: KEIC (2)Call number: 658.84 HAL, ... Place hold Add to cart (remove)
	4.	Integrated marketing communications by Don E. Schultz, Stanely I. Tannenbaum by Schultz, Don E Lauterborn, Robert F Tannenbaum, Stanley, I Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1997 Availability: Items available for loan: KEIC (3)Call number: 658.802 SCH, ... Place hold Add to cart (remove)
	5.	No cover image available Step-by-step QFD : customer-driven product design by John Terninko by Terninko, John Edition: 2nd ed. Material type: Text Language: English Publication details: Florida: CRC Press Ltd. 1997 Availability: Items available for loan: KEIC (1)Call number: 658.812 TER. Place hold Add to cart (remove)
	6.	What is brand equity, anyway? : selected papers on brands and advertising by Paul Feldwick by Feldwick, Paul Material type: Text Language: English Publication details: Oxfordshire: World Advertising Research Center 2002 Availability: Items available for loan: KEIC (1)Call number: 658.827 FEL. Place hold Add to cart (remove)
	7.	Mastering your business dissertation : how to conceive, research and write a good business dissertation by Robert Lomas by Lomas, Robert Material type: Text Language: English Publication details: Abingdon: Routledge 2011 Availability: Items available for loan: KEIC (1)Call number: 650.072 LOM. Place hold Add to cart (remove)
	8.	Precision marketing : maximizing revenue through relevance by Sandra Zoratti and Lee Gallagher by Zoratti, Sandra Gallagher, Lee Material type: Text Language: English Publication details: New Delhi: Kogan Page India Pvt. Ltd. 2012 Availability: Items available for loan: KEIC (1)Call number: 658.802 ZOR. Place hold Add to cart (remove)
	9.	International academy for certification and training : six sigma (with 6 CD) by iACT Material type: Text Language: English Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2010 Availability: Items available for loan: KEIC (1)Call number: 658.4012 IAC. Place hold Add to cart (remove)
	10.	Facebook marketing : an hour a day by Chris Treadaway and Mari Smith by Treadaway, Chris Smith, Mari Material type: Text Language: English Publication details: Indianapolis: Wiley Publishing, Inc. 2010 Availability: Items available for loan: KEIC (1)Call number: 658.872 TRE. Place hold Add to cart (remove)
	11.	Twitter marketing : an hour a day by Hollis Thomases; foreword by Dave Evans by Thomases, Hollis Material type: Text Language: English Publication details: New Delhi: Times Group Books 2010 Availability: Items available for loan: KEIC (1)Call number: 658.8 THO. Place hold Add to cart (remove)
	12.	Internet marketing : an hour a day by Matt Bailey by Bailey, Matt Material type: Text Language: English Publication details: New Delhi: Times Group Books 2011 Availability: Items available for loan: KEIC (1)Call number: 658.8 BAI. Place hold Add to cart (remove)
	13.	The definitive guide to HR communication : engaging employees in benefits, pay, and performance by Alison Davis and Jane Shannon by Davis, Alison Shannon, Jane Material type: Text Language: English Publication details: New Delhi: Dorling Kindersley (India) Pvt Ltd 2012 Availability: Items available for loan: KEIC (1)Call number: 658.30014 DAV. Place hold Add to cart (remove)
	14.	No cover image available Statistical methods by S. P. Gupta by Gupta S. P Edition: 25th ed. Material type: Text Language: English Publication details: New Delhi: Sultan Chand and Sons 1991 Availability: Items available for loan: KEIC (1)Call number: 519.5 GUP. Place hold Add to cart (remove)

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