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1.
Building strong brands by David A. Aaker by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1996
Availability: Items available for loan: KEIC (3)Call number: 658.827 AAK, ... Not available: KEIC: Lost (1).

2.
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Strategic brand management : building , measuring, and managing brand equity by Kevin Lane Keller by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.827 KEL.

3.
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Balanced brand : how to balance the stakeholder forces that can make or break your business by John Foley with Julie Kendrick by
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 FOL.

4.
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Building strong brands by David A. Aaker by
Material type: Text Text
Language: English
Publication details: London: Simon and Schuster UK Ltd. 2010
Availability: Items available for loan: KEIC (7)Call number: 658.827 AAK, ... Not available: KEIC: Checked out (1).
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5.
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Strategic brand management : building , measuring, and managing brand equity by Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 2017
Availability: Items available for loan: KEIC (17)Call number: 658.827 KEL, ...

6.
Brand equity and the challenge of branding by MRSI by
Material type: Text Text
Language: English
Publication details: Bombay: MRSI 1993
Availability: Not available: KEIC: Lost (1).

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