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1.
Strategy in advertising : matching media and messages to markets and motivations by Leo Bogaret by
  • Bogaret, Leo
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 BOG.

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2.
Marketing communications in achanging environment by Harvard Business review
Material type: Text Text
Language: English
Publication details: Canada: Harvard Business review 1983
Availability: Items available for loan: KEIC (1)Call number: 658.84 MAR.

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