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Effective public relations by Scott M. Cutlip, Allen H. Center and Glen M. Broom
Material type:
TextLanguage: English Publication details: London: Prentice-Hall International Limited 1999Edition: 8th edDescription: xx, 588p., notes, ind. 24 cm x 18 cmISBN: - 0130254452
- action and communicating
- business and industry
- communication and public opinion
- contemporary public relations
- education
- government and politics
- labor unions
- legal considerations
- management process
- media and media relations
- nonprofit organisations
- organisational setting
- planning and programming
- practice
- practitioners of public relations
- public relation
- theoretical underpinnings
- 659.2 CUT
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 659.2 CUT (Browse shelf(Opens below)) | Available | 2721 |
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