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1.
Good to eat : riddles of food and culture by Marvin Harris by
  • Harris, Marvin
Material type: Text Text
Language: English
Publication details: London: George Allen and Unwin (Publishers) Ltd. 1985
Availability: Items available for loan: KEIC (1)Call number: 394.12 HAR.

2.
Strategic brand management : building , measuring, and managing brand equity by Kevin Lane Keller by
  • Keller, Kevin Lane
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.827 KEL.

3.
The pursuit of wow ! : every person's guide to topsy turvy times by Tom Peters by
  • Peters, Tom
Material type: Text Text
Language: English
Publication details: London: Pan Books Ltd. 1994
Availability: Items available for loan: KEIC (2)Call number: 658 PET, ...

4.
In Sam we trust : the untold story of Sam Walton and how Wal-Mart is devouring America by Bob Ortega by
  • Ortega, Bob
Material type: Text Text
Language: English
Publication details: New York: Times Books 1998
Availability: Items available for loan: KEIC (2)Call number: 338.04092 ORT, ...

5.
Dairy India 1997 by
  • Gupta, P. R. (ed.)
Edition: 5th ed.
Material type: Text Text
Publication details: Delhi: P. R. Gupta 1996
Availability: Items available for loan: KEIC (1)Call number: 637.0294 DAI.

6.
Everyday Indian processed foods by K. T. Achaya by
  • Achaya, K. T
Material type: Text Text
Language: English
Publication details: New Delhi: National Book Trust 1984
Availability: Items available for loan: KEIC (1)Call number: 641.300954 ACH.

7.
Bhakti yoga sagar by Sawami Satyananda Saraswati by
  • Saraswati, Swami Satyananda
Material type: Text Text
Language: English
Publication details: Bihar: Yoga Publications Trust 2007
Availability: Items available for loan: KEIC (1)Call number: 181.4 SAR.

8.
Auditing organizational communication : a handbook of research, theory and practice by
  • Hargie, Owen D.W. (ed.)
  • Tourish, Dennis (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: New York: Routledge 2009
Availability: Items available for loan: KEIC (1)Call number: 658.4013 AUD.

9.
Brands under fire by Ivan Arthur and Kurien Mathew by
  • Arthur, Ivan
  • Mathew, Kurien
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India Pvt. Ltd 2008
Availability: Items available for loan: KEIC (2)Call number: 658.827 ART, ...

10.
Consumer behaviour : insights from Indian market by Ramanuj Majumdar by
  • Majumdar, Ramanuj
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MAJ.

11.
Darwin's Brands : adapting for success by Anand Halve by
  • Halve, Anand
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Response 2012
Availability: Items available for loan: KEIC (2)Call number: 658.827 HAL, ...

12.
I too had a dream by Verghese Kurien as told to Gouri Salvi; foreword by Ratan Tata by
  • Kurien, Verghese
Material type: Text Text
Language: English
Publication details: New Delhi: Lotus Collection, Roli Books 2005
Availability: Items available for loan: KEIC (1)Call number: 334.681637095475 KUR.

13.
Strategic brand management : building , measuring, and managing brand equity by Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob by
  • Keller, Kevin Lane
  • Jacob, Isaac
  • Parameswaran, Ambi M. G
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 2017
Availability: Items available for loan: KEIC (17)Call number: 658.827 KEL, ...

14.
Amul's India 3.0 : concept and creation by DaCunha communications based on 50 years of Amul advertising by DaCunha communications
Material type: Text Text
Language: English
Publication details: Noida, Uttar Pradesh: HarperCollins 2016
Availability: Items available for loan: KEIC (1)Call number: 658.827 AMU.

15.
Superbrands Asia : an insight into many of Asia's strongest brands editad by Chris Champion...[et.al.].
Material type: Text Text
Language: English
Publication details: Hong Kong: Superbrands Ltd 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 SUP.

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