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1.
Brand positioning strategies for competitive advantage by
  • Sengupta, Subroto
Material type: Text Text
Publication details: New Delhi: Tata Mcgraw-Hill Book Publishing Company Limited 1990
Availability: Items available for loan: KEIC (11)Call number: 658.827 SEN, ... Not available: KEIC: Lost (1).

2.
The eleventh commandment : transforming to "Own" customers by Sandra Vandermerwe by
  • Vandermerwe, Sandra
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Limited 1996
Availability: Items available for loan: KEIC (1)Call number: 658.812 VAN.

3.
Marketing insights and outrages by Drayton Bird by
  • Bird, Drayton
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2000
Availability: Items available for loan: KEIC (1)Call number: 658 BIR.

4.
The enterprise edge : they succeeded like success by D. D. Sharma and J. S. Saini by
  • Sharma, D. D
  • Saini, J. S
Material type: Text Text
Language: English
Publication details: Chandigarh: Abhishek Publications 2002
Availability: Items available for loan: KEIC (1)Call number: 338.04 SHA.

5.
Psychology : a very short introduction by Gillian Butler and Freda McManus by
  • Butler, Gillian
  • McManus, Freda
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford: Oxford University Press 2014
Availability: Items available for loan: KEIC (2)Call number: 150 BUT, ...

6.
Damn right : behind the scenes with Berkshire Hathway billionaire by Charlie Munger and Janet Lowe by
  • Munger, Charlie
  • Lowe, Janet
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 332.6 MUN.

7.
Gut feelings : the intelligence of the unconscious by Gerd Gigerenzer by
  • Gigerenzer, Gerd
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 153.44 GIG.

8.
Networks of outrage and hope : social movements in the internet age by Manuel Castells by
  • Castells, Manuel
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Cambridge: Polity Press 2015
Availability: Items available for loan: KEIC (1)Call number: 302.231 CAS.

9.
Power cues : the subtle science of leading groups, persuading others, and maximizing your personal impact by Nick Morgan by
  • Morgan, Nick
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2014
Availability: Items available for loan: KEIC (1)Call number: 658.45 MOR .

10.
Five minds for the future by Howard Gardner by
  • Gardner, Howard
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2006
Availability: Items available for loan: KEIC (1)Call number: 001 GAR.

11.
The brand trust : India Study 2011 by Trust Research Advisory Pvt. Ltd.
Material type: Text Text
Language: English
Publication details: Mumbai: Trust Research Advisory Pvt. Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.827 TRU.

12.
Decoding business minds : Unleashing the power of wealth creation by
  • Gupta, Ajay
Publication details: New Delhi Rupa Publications India 2022
Availability: Items available for loan: KEIC (1)Call number: 658.11, GUP.

13.
Signs and wonders : essays on literature and culture by
  • Warner, Marina
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Vintage 2003
Availability: Items available for loan: KEIC (1)Call number: 824.914, WAR.

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