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1.	Image from Amazon.com	Advertising works 4: papers from the IPA advertising effectiveness awards, Institute of Practioners in Advertising, 1986 by Channon, Charles (ed.) Material type: Text Publication details: London: Cassell Educational House 1987 Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Advertising works 7 : papers from the IPA advertising effectiveness awards, Institute of Practioners in Advertising, 1992 by Baker, Chris (ed.) Material type: Text Publication details: Oxfordshire: PTC Pub. Ltd. 1992 Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	Advertising works 6 : papers from the IPA advertising effectiveness awards, Institute of Practioners in Advertising, 1990 by Feldwick, Paul (ed.) Material type: Text Publication details: Oxfordshire: NTC Pub. Ltd. 1991 Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	How cool brands stay hot : branding to generation Y by Joeri Van Den Bergh and Mattias Behrer by Bergh, Joeri Van Den Behrer, Mattias Material type: Text Language: English Publication details: London: Kogan Page Limited 2011 Availability: Items available for loan: KEIC (1)Call number: 658.8 BER. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Decoding the new consumer mind : how and why we shop and buy by Kit Yarrow, foreword by Paco Underhill by Yarrow, Kit Material type: Text Language: English Publication details: Hoboken: John Wiley and Sons Ltd. 2014 Availability: Items available for loan: KEIC (1)Call number: 339.47019 YAR. (1 votes) Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Under the radar : talking today's cynical consumer by Jonathan Bond and Richard Krishenbaum by Bond, Jonathan Krishenbaum, Richard Material type: Text Language: English Publication details: New York: John Wiley and Sons, Ltd. 1998 Availability: Not available: KEIC: Lost (1). Save to lists Add to cart (remove)