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	1.	Image from Amazon.com	Consumer behaviour : dynamic of building brand equity by Soma Sen Gupta by Gupta, Soma Sen Material type: Text Language: English Publication details: New Delhi: New Century Publications 2005 Availability: Items available for loan: KEIC (1)Call number: 658.8342 GUP. Place hold Save to lists Add to cart (remove)
	2.		A and M case studies Material type: Text Language: English Publication details: New Delhi: Spectrum 1994 Availability: Not available: KEIC: Lost (2). Save to lists Add to cart (remove)