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Principles of marketing : a global perspective by Richard J Semenik and Gary J Bamossy
Material type:
TextLanguage: English Publication details: Cincinnati, Ohio: South-Western College Publishing 1995Edition: 2nd edDescription: xxii, 682p., ref., ind. 26 cm x 21 cmISBN: - 0538839139
- advertising
- business buying behaviour
- channels of distribution
- communication process
- consumer market
- direct marketing
- environmental issues
- gestion
- management
- marketing
- not-for-profit organizations
- pricing decisions
- process
- product decisions
- promotional decisions
- public relations
- research
- retailing
- sales promotion
- service
- 658.8 SEM
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 SEM (Browse shelf(Opens below)) | Available | 12465 |
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