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1.
Marketing strategy : planning and implementation by Orville C. Walker, Harper W. Boyd and Jean-Claude Larreche by
  • Walker, Orville C
  • Boyd, Harper W
  • Larreche, Jean-Claude
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 WAL.

2.
Marketing strategy : a decision focused approach by Orville C. Walker, John Mullins, Harper Boyd and Jean-Claude larreche Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Ltd 2006
Availability: Items available for loan: KEIC (1)Call number: 658.807 WAL.

3.
Marketing Management : a strategic approach with a global orientation by Harper W. Boyd, Jr., Orville C. Walker, Jr. and Jean-Claude Larreche by
  • Boyd, Harper W
  • Larreche, Jean-Claude
  • Walker, Orville C
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8 BOY.

4.
Integrated advertising, promotion and marketing communications by Kenneth E. Clow and Donald Baack by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLO.

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