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1.
Kleppner's advertising procedure by J. Thomas Russell, W Ronald Lane by
  • Russell, J. Thomas
  • Lane, W. Ronald
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall Unternational Editions 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

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2.
Building brands directly : creating business value from customer relationships by Stewart Pearson by
  • Pearson, Stewart
Material type: Text Text
Language: English
Publication details: NLondon: McMillan Press Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.827 PEA.

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