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1.
Global change and health by
  • Lee, Kelley (ed.)
  • Collin, Jeff (ed.)
Series: Understanding public health
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited, 2006
Availability: Items available for loan: KEIC (1)Call number: 613.09 GLO.

2.
Brand medicine : the role of branding in the pharmaceutical industry by
  • Blackett, Tom (ed.)
  • Robins, Rebecca (ed.)
Material type: Text Text
Publication details: New York: Palgrave, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

3.
Revitalizing the pharmaceutical business : innovative marketing approaches by R.B. Smarta by
  • Smarta, R. B
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 1999
Availability: Items available for loan: KEIC (2)Call number: 381.456151 SMA, ...

4.
Leading pharmaceutical innovation : trends and drivers for growth in the pharmaceutical industry by Oliver Gassmann, Maximilian von Zedtwitz and Gerrit Reepmeyer by
  • Gassmann, Oliver
  • Reepmeyer, Gerrit
  • Zedtwitz, Maximilian von
Material type: Text Text
Language: English
Publication details: New York: Springer 2004
Availability: Items available for loan: KEIC (1)Call number: 338.476151 GAS.

5.
The Rx factor: strategic creativity in pharmaceutical marketing by Pavan Choudary by
  • Choudary, Pavan
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 1997
Availability: Items available for loan: KEIC (2)Call number: 615.10688 CHO, ...

6.
Handbook of pharmaceutical marketing in India by S. V. R. Rao by
  • Rao, S. V. R
Material type: Text Text
Language: English
Publication details: Bangalore: Panther Publishers Privet Limited 1998
Availability: Items available for loan: KEIC (1)Call number: 658.809615 RAO.

7.
Bottle of lies : Ranbaxy and the dark side of Indian pharma by Katherine Eban by
  • Eban, Katherine
Material type: Text Text
Language: English
Publication details: New Delhi: Juggernaut Books 2019
Availability: Items available for loan: KEIC (1)Call number: 615.10954 EBA.

8.
Pharmaceutical marketing streategies and practices by Kumardatt A. Ganjre by
  • Ganjre, Kumardatt A
Material type: Text Text
Language: English
Publication details: Mumbai: International Book House Pvt Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 GAN.

9.
Gujarat's pharma industry : 100 years of growth and excellence, 1907-2007 by Anil Mulchandani and researched by N. Lalitha by
  • Mulchandani, Anil
Material type: Text Text
Language: English
Publication details: Amedabad: Pharmaceutical industry of Gujarat 2007
Availability: Items available for loan: KEIC (1)Call number: 658.809615 MUL.

10.
Saket pharma handbook by
  • Vyas, Jay Narayan (ed.)
  • Shah, Gitesh (ed.)
Edition: 4th ed.
Material type: Text Text
Publication details: Ahmedabad: Saket Projects Ltd., 1997
Availability: Items available for loan: KEIC (1)Call number: 658.809615 SAK.

11.
Indian pharma industry issues and options : comprehensive compilation on Indian pharmaceutical industry by FICCI
Material type: Text Text
Language: English
Publication details: Ahmedabad: Saket Projects Ltd. 2003
Availability: Items available for loan: KEIC (2)Call number: 658.809615 IND, ...

12.
The truth pill : the myth of drug regulation in India by
  • Thakur, Dinesh Singh
  • Reddy, Prashant T
Publication details: Mumbai Simon & Schuster 2022
Availability: Items available for loan: KEIC (1)Call number: 338.7610954, THA.

13.
Follow the science: How big pharma misleads, obscures, and prevails by
  • Attkisson, Sharyl
Publication details: New York: Harper Collins, 2024
Availability: Items available for loan: KEIC (1)Call number: 338.476151 ATT.

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