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Direct marketing management by Mary Lou Roberts and Paul D. Berger
Material type:
TextLanguage: English Publication details: London: Prentice-Hall International Limited 1999Edition: 2nd edDescription: xviii, 447p., ind. 24 cm x 18 cmISBN: - 013084084X
- broadcast media
- business to business
- catalog marketing
- contemporary direct marketing
- creative strategy
- customer databases
- customer service
- direct marketing
- interactive media
- mail campaigns
- mailing lists
- marketing programs
- planning and positioning
- print media
- profitability
- segmentation
- tele marketing
- 658.84 ROB
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.84 ROB (Browse shelf(Opens below)) | Lost | 2629 |
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