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1.
Advertising principles and practice by William Wells, Sandra Moriarty and John Burnett by
  • Wells, William
  • Burnett, John
  • Moriarty, Sandra
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley (India) Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (3)Call number: 659.1 WEL, ...

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2.
Retailing : an introduction by Roger Cox and Paul Brittain by
  • Cox, Roger
  • Brittain, Paul
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (2)Call number: 658.87 COX, ...

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