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1.
Pratical marketing research : an integrated global perspective by Neil Bruce Holbert and Mark W. Speece by
  • Holbert, Neil Bruce
  • Speece, Mark W
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 1993
Availability: Items available for loan: KEIC (1)Call number: 658.83 HOL.

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2.
The ad-free brand : secrets of building successful brands in a digital world by Chris Grams by
  • Grams, Chris
Material type: Text Text
Language: English
Publication details: Indiana: Que Pub 2011
Availability: Items available for loan: KEIC (1)Call number: 658.827 WHE.

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3.
Marketing strategy and competitive positioning by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud by
  • Holley, Graham
  • Nicoulaud, Brigitte
  • Piercy, Nigel F
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Prentice Hall International: Pearson Education Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 HOL.

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