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1.
Product management by Donald R. Lehmann and Russell S. Winer by
  • Lehmann, Donald R
  • Winer, Russell S
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (18)Call number: 658.56 LEH, ...

2.
The pricing strategic by Kent B. Monroe by
  • Monroe, Kent B
Series: The portfolio of marketing audits
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge Strategy Publications 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 POR.

3.
Global marketing : a decision oriented approach by Svend Hollensen by
  • Svend Hollensen
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley 2007
Availability: Items available for loan: KEIC (2)Call number: 658.8 HOL, ...

4.
Marketing management : text and cases by S. Jayachandran by
  • Jayachandran, S
Material type: Text Text
Language: English
Publication details: New Delhi: Excel Books 2004
Availability: Items available for loan: KEIC (1)Call number: 658.802 JAY.

5.
Business marketing : concepts and cases by Sharad Sarin by
  • Sarin, Sharad
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2013
Availability: Items available for loan: KEIC (2)Call number: 658.802 SAR, ...

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