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1.
Understanding consumers building powerful brands using consumer research by M. G. Parameswaran by
  • Parameswaran, M. G
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.834 PAR.

2.
Marketing Research : a problem solving approach (With Floppy) by Seymour Sudman and Edward Blair by
  • Sudman, Seymour
  • Blair, Edward
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.83 SUD.

3.
International marketing research by C. Samuel Craig and Susan P. Douglas by
  • Craig, C. Samuel
  • Douglas Susan P
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons, Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.83 CRA.

4.
Marketing research by A. Parasuraman, Dhruv Grewal and Krishnan R. by
  • Parasuraman, A
  • Grewal, Dhruv
  • Krishnan, R
Material type: Text Text
Language: English
Publication details: New Delhi: Biztantra 2004
Availability: Not available: KEIC: Checked out (1).

5.
Marketing research : text and cases by Bruce Wrenn, Robert E. Stevens and David L. Loudon by
  • Wrenn, Bruce
  • Loudon, David L
  • Stevens, Robert E
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Best Business Books 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 WRE.

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