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1.
Marketing research : text and cases by Rajendra Nargundkar by
  • Nargundkar, Rajendra
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.83 NAR.

2.
Direct and interactive marketing by Adrian Sargeant and Douglas C. West by
  • Sargeant, Adrian
  • West, Douglas C
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 SAR.

3.
Producing and directing the short film and video by Peter W. Rea and David K. Irving by
  • Rea, Peter W
  • Irving, David K
Material type: Text Text
Language: English
Publication details: Newton: Focal Press 1995
Availability: Items available for loan: KEIC (1)Call number: 791.43023 REA.

4.
Mass media research: an introduction by Roger D. Wimmer, Joseph R. Dominick by
  • Wimmer, Roger D
  • Dominick, Joseph R
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: California: Wadsworth Publishing Co. 1983
Availability: Items available for loan: KEIC (1)Call number: 302.23072 WIM.

5.
Mass media research : an introduction by Roger D. Wimmer and Joseph R. Dominick by
  • Wimmer, Roger D
  • Dominick, Joseph R
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: California: Wadsworth Publishing Company 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23072 WIM.

6.
Film production technique : creating the accomplished image by Bruce Mamer by
  • Mamer, Bruce
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Australia: Wadsworth 1999
Availability: Items available for loan: KEIC (1)Call number: 791.430232 MAM.

7.
Revitalizing the pharmaceutical business : innovative marketing approaches by R.B. Smarta by
  • Smarta, R. B
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 1999
Availability: Items available for loan: KEIC (2)Call number: 381.456151 SMA, ...

8.
Discriminant analysis by William R. Klecka by
  • Klecka, William R
Series: Quantitative applications in the social sciences No. 19
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1980
Availability: Items available for loan: KEIC (1)Call number: 512.94 KLE.

9.
Linking auditing and metaevaluation : enhancing quality in applied research by Thomas A. Schwandt and Edward S. Halpern by
  • Schwandt, Thomas A
  • Halpern, Edward S
Series: Applied social research methods series; v. 11
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1988
Availability: Items available for loan: KEIC (1)Call number: 300.72 SCH.

10.
Meta-analytic procedures for social research by Robert Rosenthal by
  • Rosenthal, Robert
Series: Applied Social Research Methods Series Vol. 6
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1991
Availability: Items available for loan: KEIC (1)Call number: 300.72 ROS.

11.
The active interwiew by James A. Holstein and Jaber F. Gubrium by
  • Holstein, James A
  • Gubrium, Jaber F
Series: Qualitative research methods series : 37
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 300.725 HOI.

12.
Sur/petition : creating value monopolies when everyone else is merely competingr by Edward De Bono by
  • Bono, Edward De
Material type: Text Text
Language: English
Publication details: New Delhih: HarperCollins Publishers 1993
Availability: Items available for loan: KEIC (2)Call number: 002.029 BON, ...

13.
Producing and directing the short film and video by David K. Irving and Peter W. Rea by
  • Irving, David K
  • Rea, Peter W
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 791.430232 IRV.

14.
Small scale industry in India : large scale exit problem by
  • Debroy, Bibek (ed.)
  • Bhandari, Laveesh (ed.)
Material type: Text Text
Publication details: Delhi: Academic Foundation, 2005
Availability: Items available for loan: KEIC (1)Call number: 338.64 SMA.

15.
Economic developments in India : analysis, reports, policy documents (EDI) (with CD) by
  • Kapila, Raj (ed.)
  • Kapila, Uma (ed.)
Material type: Text Text
Publication details: New Delhi: Academic Foundation 2007
Availability: Items available for loan: KEIC (1)Call number: 338.954 ECO.

16.
Marketing research : an applied orientation by Naresh K. Malhotra by
  • Malhotra, Naresh K
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education in South Asia 2006
Availability: Items available for loan: KEIC (3)Call number: 658.83 MAL, ...

17.
Quantitative research methods for communication : a hands-on approach (with CD) by Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond and James C. McCroskey
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2009
Availability: Not available: KEIC: Checked out (1).

18.
Using SPSS for windows and macintosh : analyzing and understanding data by Samuel B. Green and Neil J. Salkind by
  • Green, Samuel B
  • Salkind, neil J
Material type: Text Text
Language: English
Publication details: Upper Saddle River: Pearson Education Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 005.5 GRE.

19.
Max Weber by Frank Parkin by
  • Parkin, Frank
Series: Key sociologists
Edition: revised ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2015
Availability: Items available for loan: KEIC (1)Call number: 301.0924 PAR.

20.
Online research essentials : designing and implementing research studies by Brenda Russell and John Purcell by
  • Russell, Brenda
  • Purcell, John
Material type: Text Text
Language: English
Publication details: San Francisco: Josey- Bass 2009
Availability: Items available for loan: KEIC (1)Call number: 001.4 RUS.

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