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Marketing metrics : 50+ metrics every executive should master by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2006
Availability: Items available for loan: KEIC (2)Call number: 658.83 MAR, ...

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2.
Marketing metrics : the definitive guide to measuring marketing performance by Paul W. Farris, Neil t. Bendle, Philip E. Pfeifer and David J. Reibstein
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson Prentice Hall 2011
Availability: Items available for loan: KEIC (2)Call number: 658.8 FAR, ...

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