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1.
Marketing research: an applied approach by Thomas C. Kinnear and James R. Taylor by
  • Kinnear, Thomas C
  • Taylor, James R
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1987
Availability: Items available for loan: KEIC (3)Call number: 658.83 KIN, ...

2.
Marketing research by S. L. Gupta by
  • Gupta, S. L
Material type: Text Text
Language: English
Publication details: New Delhi: Excel Books 2003
Availability: Items available for loan: KEIC (1)Call number: 658.83 GUP.

3.
Marketing research: text and cases by
  • Boyd, Harper W
  • Stasch, Stanley F
  • Westfall, Ralph
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Delhi: All India Traveller Bookseller, 1989
Availability: Items available for loan: KEIC (4)Call number: 658.83 BOY, ... Not available: KEIC: Lost (1).

4.
Product management by S. L. Gupta by
  • Gupta, S. L
Material type: Text Text
Language: English
Publication details: Delhi: Wisdom Publications 2004
Availability: Items available for loan: KEIC (1)Call number: 658.835 GUP.

5.
Advertising theory and Practice by S. A. Chunawala, K. J. Kumar, K. C. Sethia, G. V. Subramanian and V. G. Suchak by
  • Chunawala, S. A
  • Kumar, K. J
  • Sethia, K. C
  • Subramanian, G. V
  • Suchak, V. G
Material type: Text Text
Language: English
Publication details: Bombay: Himalaya Publishing House 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 CHU.

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