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1.
The service management course: cases and readings by W. Earl Sasser, Jr, Christopher W.L. Hart and James L. Heskett by
  • Sasser, W. Earl
  • Hart, Christopher W.L
  • Heskett, James L
Material type: Text Text
Language: English
Publication details: New York: Free Press 1991
Availability: Items available for loan: KEIC (1)Call number: 658.804 SAS.

2.
Internet marketing by Jagdish N. Sheth, Abdolreza Eshghi and Balaji C. Krishna by
  • Sheth, Jagdish N
  • Eshghi, Abdolreza
  • Krishna, Balaji C
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publishers 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 SHE.

3.
Management : a global perspective by Heinz Weihrich and Harold Koontz by
  • Weihrich , Heinz
  • Koontz, Harold
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw-hill Publishing company Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658 WEI.

4.
Managing service as a strategic profit center by Donald F. Blumberg by
  • Blumberg, Donald F
Material type: Text Text
Language: English
Publication details: New York: Mcgraw-Hill, Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.112 BLU.

5.
The manager's survival guide : a practical guide to managing self, Teams and operations by Kris Cole by
  • Cole, Kris
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658 COL.

6.
The Toyota way : 14 management principles from the world's greatest manufacturer by Jeffrey K. Liker by
  • Liker, Jeffrey K
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Comoany Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.5 LIK.

7.
Principles of service marketing and management by Christopher Lovelock and Lauren Wright by
  • Lovelock, Christopher
  • Wright, Lauren
Material type: Text Text
Language: English
Publication details: New Jarsey: Prentice Hall, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

8.
The book of management wisdom by
  • Krass, Peter (ed.)
Material type: Text Text
Publication details: New York: John Wiley and Sons, Inc., 2000
Availability: Items available for loan: KEIC (1)Call number: 658 BOO.

9.
High output management by Andrew S. Grove by
  • Grove, Andrew S
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Vintage Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658 GRO.

10.
The service profit chain : how leading companies link profit and growth to loyalty, satisfaction and value by James L. Heskett, W. Earl Sasser and Leonard A. Schlesinger by
  • Heskett, James L
  • Sasser, W. Earl
  • Schlesinger, Leonard A
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.812 HES.

11.
A general theory of competition : resources competences, productivity, economic growth by Shelby D. Hunt by
  • Hunt, Shelby D
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 2000
Availability: Items available for loan: KEIC (1)Call number: 338.6048 HUN.

12.
Slowdown : global economic maladies by Andrew Brody by
  • Brody, Andrew
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1985
Availability: Items available for loan: KEIC (2)Call number: 338.9 BRO, ...

13.
Productivity measurement : a guide for managers and evaluation Robert O. Brinkerhoff and Dennis E. Dressler by
  • Brinkerhoff, Robert O
  • Dressler, Dennis E
Series: Applied social research methods series; v. 19
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1990
Availability: Items available for loan: KEIC (1)Call number: 658.314 BRI.

14.
The wall street journal book of personal technology by Walter S. Mossberg by
  • Mossberg, Walter S
Material type: Text Text
Language: English
Publication details: New York: Times Business 1995
Availability: Items available for loan: KEIC (1)Call number: 001.6404 MOS.

15.
Managerial perspectives by M. K. Raju by
  • Raju, M. K
Material type: Text Text
Language: English
Publication details: London: Sangam Books Limited 1991
Availability: Items available for loan: KEIC (1)Call number: 658 RAJ.

16.
Marketing communications in achanging environment by Harvard Business review
Material type: Text Text
Language: English
Publication details: Canada: Harvard Business review 1983
Availability: Items available for loan: KEIC (1)Call number: 658.84 MAR.

17.
Managing in the service economy by James L. Heskett by
  • Heskett, James L
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658 HES.

18.
The loyalty effect : the hidden force behind growth, profits, and lasting values by Frederick F. Reichheld with Thomas Teal by
  • Reichheld, Frederick F
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1996
Availability: Items available for loan: KEIC (1)Call number: 658.4 REI.

19.
The balanced scorecard : translating strategy into action by Robert S. Kaplan and David P. Norton by
  • Kaplan, Robert S
  • Norton, David P
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1996
Availability: Items available for loan: KEIC (1)Call number: 658.4012 KAP.

20.
Harvard business review on measuring corporate performance by Harvard Business Review [HBR] Series: The Harvard business review paperback
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1998
Availability: Items available for loan: KEIC (2)Call number: 658.4013 HAR, ...

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